Oceanside, California – July 20 2009 – — Hobie’s Mirage Pro Angler has been voted by buyers and media as the most innovative new product of ICAST 2009 in both the overall “Best of Show” and the “Marine” category. This is the first time ever that a boat has won either award. Sponsored by ESPN Outdoors/BASS, the New Product Showcase is the show’s flagship event and was more competitive then ever before. 208 exhibitors entered 600 products that were judged on their levels of innovation, execution, workmanship, and practicality. The ceremony took place the first night of the show. Vince Console, Hobie Fishing’s product manager, accepted the coveted award on behalf of the whole Hobie Cat Team.
Long known for their expertise in building watercraft, Hobie Cat® introduced the Hobie Mirage Pro Angler fishing boat in February of this year. They took the defining feature used in their kayak line, the patented MirageDrive™ pedal system, and combined it with their proven boat-designing capabilities to build a first-in-class, no-gas required, 100-percent fishing machine. Ever since, the boat has been selling as fast as it can be produced. Winning the ICAST awards reflects both the individual success of the Pro Angler as well as the spiraling growth of the small boat/kayak fishing markets, markets in which Hobie is quickly gaining strength and leadership.
ICAST, the International Convention of Allied Sportfishing Trades, is the world’s largest sportfishing tradeshow and was held in Orlando, Florida, July 15–17. Over 7200 representatives attended the show, including 2200 buyers and over 500 media representatives.
Since 1950, Hobie has been in the business of shaping a unique lifestyle based around fun, water, and quality products. From their headquarters in Oceanside, California, Hobie Cat Company manufactures, distributes, and markets an impressive collection of watercraft worldwide. These include an ever-expanding line of recreational and racing sailboats; pedal-driven and paddle sit-on-top kayaks; fishing boats, and kayaks; and authorized parts and accessories.
