Tip
of the Month...Meet Hank Parker
Hobie
Cat Company, the world-renowned manufacturer of sailboats, kayaks, and fishing
boats, has renewed its sponsorship of Hank Parker, widely regarded as one of America's
greatest bass fishermen. In 2003, Parker was the celebrity spokesman for Hobie
Cat's aggressive entry into the fishing boat market that kicked off with the introduction
of his signature boat, the Hobie Mirage Outback.
As an important part of the sponsorship, Hobie will be showcased and run targeted
commercials on the popular Hank Parker's Outdoor Magazine Television Series airing
weekly on Outdoor Life Network (OLN). The announcement was made by Dan Mangus,
director of marketing for Hobie Cat.
Hank Parker was once described by
the CBS "Morning Show" as "the rod-'n-reel" answer to Michael
Jordan in popularity and talent. He is a professional bass fisherman and a seasoned
competitor in the world of bass fishing tournaments. Hobie Cat is actively using
Hank's extensive visibility to help promote their fishing boats. He is an integral
part of the company's advertising, promotions, and trade show activities and very
hands-on with the engineers and product-development staff. The
Outback is the only high performance, pedal-driven, one-person fishing
boat on the market. It is quick, stable, and quiet providing virtually hands-free
fishing via its unique fingertip steering system. "It makes inaccessible
water accessible over conventional boats, which is a real benefit for me and other
serious fisherman
and
it makes fishing a WHOLE lot of fun."
"Hank's
enthusiasm is contagious," stated Mangus. "Anybody acquainted with him
knows that he does not get behind any product unless it passes his rigorous real-life
tests. His endorsement of the Outback has helped us to successfully
launch the boat and give it the credibility it deserves."
Since
1950, Hobie has been in the business of shaping a unique lifestyle based around
fun, water, and quality products. From their headquarters in Oceanside, California,
Hobie Cat Company manufactures, distributes, and markets an impressive collection
of watercraft worldwide. These include an ever-expanding line of recreational
and racing sailboats, pedal-driven and paddle sit-on-top kayaks, fishing boats,
and authorized parts and accessories...more |