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PostPosted: Wed Sep 18, 2013 2:19 pm 
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I just got a quote from a dealer on a fully equipped new Getaway !

What is your SWAG on what they pay?

(retail is $7,899., and their cost is _____? )

Thanks !


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PostPosted: Wed Sep 18, 2013 6:19 pm 
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Location: Rockford, IL
(Edited) OH, dealer cost! OK, my decidedly UN-S WAG is $6348.

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Last edited by dorienc on Fri Sep 20, 2013 7:35 pm, edited 1 time in total.

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PostPosted: Wed Sep 18, 2013 7:27 pm 
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If I where a dealer I'd want to make a good chunk at least 40 to 50%. Sailboats are sort of a specialty market so I'd say 4K.


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PostPosted: Sun Sep 22, 2013 4:31 pm 
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Location: Rockford, IL
I went to seedealercost.com, which shows the dealer invoice on boats. They don't list Hobies, but I looked at other boats in the same price range, and it appears the markup is somewhere between $1500 and $2500. Then the dealer has to set the boat up. I bought mine assembled which was included in the price, it does seem like it should be cheaper if you are buying it in a box.

Seems like a reasonable markup to me. Yeah, I know, it's probably like cars with special incentives and volume discounts and other stuff, but seriously, they need to cover their expenses, like that nice storefront, their time as they talk to the people who are shopping around, their expertise, tools, inventory, and maybe even make a profit.

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