Here in the US (pointing this out because these are sold worldwide and this is also an International forum)
2011 model year (which began middle of 2010) MSRP was $4999
2012 is now currently $5249
This pricing is only domestic in the USA, in Canada and overseas they have their own pricing structures taking currency conversion as well as import duties and freight from California into account.
You may have seen some introductory pricing somewhere - or at a boat show there could have been deals to be had - or on a demo...but the boat has always retailed either at $4999 (for those prior year boats) or the current $5249 - Hope that helps.
We always recommend using your nearest local dealer as these things don't ship well - so minimize the risk of freight damage, and the complexity of building the boat - if you have any questions about who your nearest dealer is please let us know.
Call toll free 1800hobie49 or click the dealer finder at the top of this page: http://www.hobiecat.com/support/dealers/search/